One-Stop-Shop for Diverse User Testing
Diverse and disabled customer cohorts provide feedback across your end-to-end digital user journey. Simplifying the complex domain of digital accessibility with actionable and relatable feedback
Accessibility is Complex
But observing how customers navigate your online services is easy, and sparks passion for change.
Our User Testing Perspectives
Deafness
Low Vision
Neurodivergent
Blindness
Older
English as a Second Language
Digital Accessibility is:
- Good Business
- Enabling businesses to grow market share and reduce operating costs by shifting customers to digital from higher cost service channels.
- The Right Thing
- Illustrating that your organisation values inclusive services that can be accessed by all.
- The Law
- Accessibility is required by law in many countries including Australia, the US and the UK. Digital inclusion ensures equal opportunities and reduces discrimination.
- A Human Right
- Access to digital services is essential for individuals to exercise their rights to information, education, communication, and participation in modern society.
- Socially Responsible
- And easy to understand when you can see real customers facing barriers accessing your digital experiences.
- Benefits All
- Solve for edge users and you know it's seamless and intuitive for all of your customers.
Did you know...
People in the UK have a disability
16 Million
UK citizens don’t speak English well
1.1 Million
UK citizens are older than 70
9.1 Million
UK disability pay gap
17%
Disability addressable market
$13 Trillion
Disability Employment Rate
53%
Our Services
1:1 User Research
Our 1:1 research sessions dive deeper into user experiences, providing insights that help you validate a preferred design or explore accessibility options
Open Research
We openly share real feedback to help all designers and engineers uplift their understanding of assistive technologies and the diverse ways customers navigate the online world
Diverse Insights As a Service
- Wholesale Capability Uplift
- Uplifts your teams understanding of assistive technologies
- Usability Over Box Ticking
- Leaps you forward towards universal usability rather than conformance
- Social Impact
- Creates meaningful work for those facing long-term employment barriers
- Customer-Centric Culture
- Integrating customer insights at every stage helps organisations meet user needs, boosting satisfaction and loyalty
- Long Lived Research Resources
- For every project, we create a research repository including a dynamic dashboard, user testing recordings, feedback, and a highlights reel, providing valuable reference materials for years to come
- Accelerating Your Development Cycle
- Actionable and relatable insights directly into the hands of developers and designers, reducing handoffs to centralised functions
How We Work
- You end-to-end user journey for feedback.
- Our testers provide insights across the entire journey, helping multiple teams understand friction points across all products in the experience.
- We curate panels of 18 diverse testers.
- If you've met one person who's blind, you've met one person who's blind! 3 unique individuals from each cohort, helps reveal the difference between preferences, digital fluency and common friction points.
- Actionable and relatable insights through observation.
- Nothing beats real customer feedback. Observing how a customer applies their assistive tech to navigate your product simplifies accessibility. That's why we record every touchpoint for you.
- Your research repository delivered in 5-10 business days.
- A dynamic dashboard that brings insights to life—sorted by cohort, product, and demographics. Plus, a library of user testing recordings so your team can see firsthand how diverse users navigate your services and get real-world understanding of assistive tech in action.
Our Social Impact
Breaking Disability Employment Barriers
- 300 jobs in 3 years
- Disability employment has been stuck at 53% for decades, we want to shift the dial. We're aiming for 300 jobs.
- Mindful of gig work
- We always pay a minimum of 3 hours of pay, because we value our team's time and believe in fairly compensating their commitment and effort.
- We always pay at least twice the national minimum wage
- And many of our testers earn significantly more. That’s well above industry norms, especially in the UK, where people with disabilities earn, on average, 17% less than non-disabled workers.
